forrester digital intelligence platform wave
Adobe, Evergage lead latest Forrester Digital Intelligence Platform wave
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence. The Q4 Digital Intelligence Platform report placed both Adobe and Evergage in the leaders' quadrant out a total field of nine vendors. In its commentary, the analyst firm highlighted Adobe's best-of-breed capabilities and scale as key reasons for its leadership position, noting the core components of Adobe Analytics, Experience Platform and Adobe Target as providing a wide array of services for marketing and customer engagement. Specifically, these address data, analytics and experience optimisation and are also well integrated into a wider platform play, Forrester stated. Second in the pack was smaller player, Evergage, which Forrester praised for its all-in-one, tightly integrated offering.